Who’s behind anima?
After the bath. Francisco Gómez Romero. 1986
Completely, passionateVery, analytical
Quite a lot, of fun
A little, precocious
Not remotely, indifferent
Since 2009, Inés has been heading up the great little team at anima.
Born in Barcelona, she studied in Spain, Italy, Mexico and the United Kingdom and, following an intensive career at an international level, she finally chose to settle in her native city.
With degrees in both Journalism and Political Sciences and an MBA from ESADE, her most outstanding skill is the ability to combine creative thinking with stringent analytical reasoning.
Her professional background boasts more than ten years of experience in the world of communications, international relations, marketing and, finally, strategic consulting. This has nourished her enterprising spirit and given her the necessary assurance to found Anima Strategic Consulting Services.


