Patient journey: understanding needs to innovate

Our client – a leading company in the pharmaceutical field – considers knowing in depth the experience of doctors and patients in the coexistence and treatment of a disease to detect areas of opportunity susceptible to be addressed in their marketing plans, with a special focus on the area of multichannel and the channels used by patients in the different stages of the disease.

Phase 1
Ethnographic research

Conduct in-depth interviews with doctors and patients to know what their needs and pain points are along the journey with the disease and in their relationship with the laboratory.

Phase 2
Analysis and identification of actionable insights

Identify actionable insights and areas of opportunity on which the client can act to generate new value propositions for patients and the system.