Innovating commercial models for a multi-channel strategy

A pharmaceutical laboratory needed to adapt its commercial model to the new customer profiles.

Changes in the market encouraged to evolve from a strictly face-to-face commercial approach towards a multi-channel strategy, which would allow us to reach a greater number of clients and relate in a more efficient and personalized way.

Phase 1
Multi-channel study

Benchmark of the competition and multisectorial and trend analysis

Phase 2
Qualitative research

Qualitative research for pharmacies, PCP and specialists.

To identify needs and solutions in training and information, communication with the patient, help and support in their work, relationship with the industry and with colleagues of profession, etc.