TREND STUDIES
We study the social, economic, technological and consumer trends that affect clients, users and consumers, that have an impact on their decisions and that generate new needs and opportunities to cover in the market.
ETHNOGRAPHIC STUDIES
We study the client in context and analyse their experiences and relationships, to identify attitudes, values, preferences, motivations and unmet needs, impossible to capture through other traditional research methodologies.
ETHNOGRAPHIC STUDIES
We study the client in context and analyse their experiences and relationships, to identify attitudes, values, preferences, motivations and unmet needs, impossible to capture through other traditional research methodologies.
DIGITAL ETHNOGRAPHY
We analyse information in “real time” generated in social networks, blogs and forums for hundreds of clients. Listening to freely expressed opinions, we capture the experiences of users and understand their needs and expectations.
INTERVIEWS WITH EXPERTS AND USERS
We conduct in-depth interviews, contextual and in focus groups, as research techniques to obtain valuable insights from what people say, what they do and how they interact in certain situations.
INTERVIEWS WITH EXPERTS AND USERS
We conduct in-depth interviews, contextual and in focus groups, as research techniques to obtain valuable insights from what people say, what they do and how they interact in certain situations.
BENCHMARKING
We analyse the peers and competitors of an industry to identify best practices, understand different business models and explore ideas and innovations that can be disruptive.
MARKET ANALYSIS
We identify those markets with the greatest potential for our clients based on a combination of their internal capacities and their attractiveness. We analyse competitors, suppliers and customers to identify markets with greater potential and viability.
MARKET ANALYSIS
We identify those markets with the greatest potential for our clients based on a combination of their internal capacities and their attractiveness. We analyse competitors, suppliers and customers to identify markets with greater potential and viability.