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TREND STUDY

We study the social, economic, technological and consumer trends that affect clients, users and consumers, that have an impact on their decisions and generate new needs and opportunities to cover in the market.

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ETHNOGRAPHIC STUDIES

We study the client in context and analyse their experiences and relationships, to identify attitudes, values, preferences, motivations and unmet needs, impossible to capture through other traditional research methodologies.

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ETHNOGRAPHIC STUDIES

We study the client in context and analyse their experiences and relationships, to identify attitudes, values, preferences, motivations and unmet needs, impossible to capture through other traditional research methodologies.

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DIGITAL ETHNOGRAPHY

We analyse information in “real time” generated in social networks, blogs and forums for hundreds of clients. Listening to free opinions, we capture the experiences of users and understand their needs and expectations.

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INTERVIEWS WITH EXPERTS AND USERS

We conduct in-depth interviews, contextual and in focus groups, as research techniques to obtain valuable insights from what people say, what they do and how they interact in certain situations.

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INTERVIEWS WITH EXPERTS AND USERS

We conduct in-depth interviews, contextual and in focus groups, as research techniques to obtain valuable insights from what people say, what they do and how they interact in certain situations.

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BENCHMARKING

We analyse the referents and competitors of an industry to identify best practices, understand different business models and explore ideas and innovations that can be disruptive.

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MARKET ANALYSIS

We identify those markets with the greatest potential for our clients based on the combination of their internal capacities and their attractiveness. We analyse competitors, suppliers and customers to identify markets with greater potential and viability.

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MARKET ANALYSIS

We identify those markets with the greatest potential for our clients based on the combination of their internal capacities and their attractiveness. We analyse competitors, suppliers and customers to identify markets with greater potential and viability.

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